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fastcompany: Which Brand is Overdue for an Overhaul? Vote, and We’ll Redesign It! Which major brand’s identity is most in need of a redesign? Leave a comment here or post your suggestion to Twitter with the hashtag #RDchallenge. Post your suggestions by February 11 and we’ll choose one that Barrack will tackle in a redesign challenge. And we’ll also ask the community (if you so choose, we’re not asking for spec work) to contribute their ideas for how this brand might take a step in the right direction. This is a great idea, there’s quite a few. I’d say Kirkland Signature, Costco is way cooler than that logo is.

fastcompany:

Which Brand is Overdue for an Overhaul? Vote, and We’ll Redesign It!

Which major brand’s identity is most in need of a redesign? Leave a comment here or post your suggestion to Twitter with the hashtag #RDchallenge.

Post your suggestions by February 11 and we’ll choose one that Barrack will tackle in a redesign challenge. And we’ll also ask the community (if you so choose, we’re not asking for spec work) to contribute their ideas for how this brand might take a step in the right direction.

This is a great idea, there’s quite a few. I’d say Kirkland Signature, Costco is way cooler than that logo is.

✖  ❖ Source: fastcompany  ⟲ Reblog
15 notes
  1. brandeffervescence reblogged this from fastcompany and added:
    Fascinating idea, though useless without the strategic foundation that would give any visual design meaning (beyond that...
  2. heart-souffle-girl reblogged this from shortformblog
  3. shortformblog reblogged this from fastcompany and added:
    Yahoo. That company doesn’t know what the heck it’s doing.
  4. timluckow reblogged this from fastcompany and added:
    This is a great idea, there’s quite a few. I’d say Kirkland Signature, Costco is way cooler than that logo is.
  5. shoutsandmumbles reblogged this from fastcompany and added:
    What brand do you think...a new look? @fastcompany will take it on!
  6. fastcompany posted this
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